my comps when I was looking at the F-Pace 2017-S were they macan s/gts, audi sq5, alfa stelvio, x4 (3 is too small, 5 is too big, and there was no x4m at the time), x6, and briefly looked at baby AMGs but meh. Everything was either too expensive (porsche, bmw, MB), too small (porsche, alfa), too plain (audi, MB)
When looking at the SVR there was simply nothing competitive with what I was looking for.
in the price range - alfa guilia quadrifoglio, cayenne S, GLE 53, really nothing with 500+hp that could also haul a decent sized order from IKEA.
in the size range - x6m/x6m50i, cayenne turbo, GLE 63s, plenty of options, almost all too high price, or their low-powered base models.
in the power/speed range - porsche cayenne turbo, bmw x6m/x5m, GLE 63s, not a lot that make 550+ hp, and none of those were under $100k
in the luxury feel is where most of these felt nicer than the SVR, but with the update it's right up there with them. If they offered it I'd pay the $5k difference now to swap out ICTP, seats, console etc for the new stuff in a hearbeat.
maintenance - Jag includes it all except the initial break-in oil change, others cost extra (in addition to already being more expensive)
and the exhaust note? AMGs sound pretty good, but the SVR sounds better
